Who is the coolest guy on the planet?

What is the coolest guy on the planet thing all about?  Can anyone be the coolest guy on the planet?

Let me reqind to October last year where I found myself in Belize on an adventure tour with some really cool people.  One of them an internet marketer by the name of James Schramko who introduced me to internet marketing and the power of SEO.  This then lead to my search of what was this Coolest guy on the Planet thing all about and then I discovered where it orginated from – Brad Fallon IMer dude and coolest guy on the planet